Change for a dollar

Objective: Brand study, as a team create a store with separate brand identities that work together to create a cohesive aesthetic and story. 

Concept: There is a lack of “good design” currently in the dollar store sector. Change, creates an opportunity to show what a cohesive, modern, and well thought out dollar store can look like. With cost effective use of materials, production and branding it can change the way people see dollar stores.